We partnered with Xavier Berkeley to design a completely new e-commerce experience for Chef’s Choice. Given that the clients current site was over eight years old, had no e-commerce capabilities and was not designed for a mobile devices, we tossed everything and started from scratch. We developed wireframes to re-architect and organize their products and content. Next, we refined their logo, colors and fonts to simplify and modernize the look of the brand. Finally we built a custom e-commerce experience that utilizes the powerful WordPress platform.